The Power of Marketing - AMDs Ryzen Hype Train Hyperloops On



AMD did it again: building-up such a tremendous speed on its new products' hype train that the Ryzen 7 1700X, Ryzen 7 1800X, and Ryzen 7 1700 managed to jump straight to first, second, and fourth spots of Amazon's list of best-selling CPUs, respectively, dethroning even Intel's mighty i7 7700K. Granted, it isn't hard for the processors from one or the other manufacturer to quickly jump and wrangle about the spots on retailer's best seller lists - there Are only two manufacturers of consumer-grade, high-performance x86 CPUs. But keep in mind: this is a pre-order we're talking about, with nothing but leaks and marketing maneuvering for consumers to base their purchase on. Advarsler om kunnskap om Ryzens ytelse og virkelige skjermer av dyktighet til tross, løftet om 8-kjerners, 16-tråds høy ytelse-brikker med en tradisjonell x86-design og en lovende SMT-tilnærming (ved glede-glede-induserende prispoeng ) har vært nok til å lokke forbrukere. I det minste å dømme etter hvordan noen forhandlere allerede har gått tom for lager på de nye Ryzen-prosessorene. Amazon og Newegg, uten tvil de to mest aktuelle forhandlerne av PC-maskinvare i volum, har brent seg gjennom sine 1800X aksjer allerede, bare tre dager etter at forhåndsbestillingen av flomportene ble åpnet.

While AMD plans on shipping one million pieces of Ryzen silicon for launch, it would seem that either demand was underestimated, production isn't at the level it should be, or there was a miscalculation on the needed inventory for such powerhouses as Amazon and Newegg. TigerDirect, NCIX and MicroCenter still carry some Ryzen 1800X stock though, so if you must, by all means, put your hands on a sample of AMD's prodigal son, jump straight to it. Sources: Tom's Hardware, DigiTimes